# Brandable Domain Definition & Valuation

A **brandable domain name** is a unique, memorable, and distinctive word or phrase that doesn't directly describe a business's products or services.[1][2] These are typically made-up words or creative combinations—like Google, Spotify, or Netflix—that resonate with a brand's identity and values rather than explaining what the company does.[3] Brandable domains are easy to pronounce, recall, and trademark, making them powerful assets for building brand recognition and creating emotional connections with audiences.[1][2]

## Valuation for more.poker

Estimating the value of **more.poker** presents challenges due to limited comparable market data for this specific domain. However, based on market indicators:

- **.poker** is a niche geographic/industry extension with a narrower market than .com domains
- **"more"** is a common English word, which typically reduces premium value compared to invented or highly unique brandable names
- This domain exhibits *some* brandable characteristics (short, memorable, pronounceable) but lacks the distinctiveness that commands top-tier pricing
- Comparable sales data for .poker domains with common words suggest mid-range positioning

**Estimated valuation range: $500 – $2,500**

The lower end reflects the commonality of the word "more," while the modest premium accounts for the domain's memorability and the specialty nature of the .poker extension. Premium pricing would require either higher brand equity potential or evidence of specific buyer demand in the poker/gaming industry.</br>Generated by Perplexity AI on 31/12/2025